At Crux, we partnered with La Sportiva to create a pedestal for a single shoe to be displayed on retail shop floors that matched their high-end and premium branding.

Shoe Pedestal

Parameters

Uniform & Sleek

In order to display a shoe, the top surace needed to be flat. To align with La Sportiva's branding, we needed to keep this pedestal looking sleek all the way down without any visible hardware.

Future Proof

Graphic space is important on many POP displays. In order to get the most use out of this display, we needed to create a graphic that was easily changed out for different shoe models.

Ships Flat

Flat-pack shipping was a must have to save on shipping cost and allow for more storage capacity in our client's warehouse. This also meant in-store assembly needed to be quick and easy.

Light Weight

The pedestal needed to be easy for employees to move around the retail environment--less than 10 pounds. The monolith square structure created a challenge to keep the display light but still stable.

Engineering

After finalizing the design concept with La Sportiva, we moved forward with engineering for quote, prototype, and production.

drop-in top for easy assembly and graphic change-outs

access point to make magnet removal easier

magnetic graphic for easy change-out

screen-printed logos for a touch of permanent branding

sleek sides all the way down with chamfered corners to add structural integrity to a thinner gauge of sheet metal

pem studs & wing nuts for seamless look and easy assembly

Jumping into Solidworks

Using CAD was a key step in creating solutions for the given parameters. It allowed for packaging & hardware studies as well as realistic dimensions, proportions, and dieline creation for the graphic.

Prototype Quality Checks

Working closely with our production vendor, we moved forward with a prototype sample of the display. This provides an opportunity for both us and our client to confirm that all finishes, hardware, assembly tolerances, and graphics are up to spec. While CAD is a helpful tool, sometimes the computer lies!

Having a prototype also allowed us to ensure that assembly was as easy as possible for in-store employees & that our assembly instructions are accurate. After putting the pedestal together, we decided to change some of the pem stud locations for a more accessible reach.

We also noted some forming damage, which helps our vendor know what to look out for during production to guarantee consistent quality.

Last, we added a final touch of rubber bumpers on the inside of the drop-in lid. A seemingly small detail, but something that improved the overall feel and experience tremendously.

Production

Then it's off to production! As the engineer, I shared feedback and production-level CAD files for our overseas vendor. When working with premium brands, it's important to guarantee a high-quality display for consumers to interact with, as this is often their first impression of our client's product. All of which is made possible through detailed engineering, testing, and vendor coordination!

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